Course Description

Program Description Monetize your creativity by developing and exploring ways to fund, brand, launch, market, manage and maintain a financially viable creative arts business. Program Highlights: Arts and business focused program. Join a diverse group of students including musicians, artisans, videographers, photographers, graphic designers and dancers. Participate in showcase presentations and multimedia based assignments. Learn from industry leaders. Master Class structured classes. Program is open to both domestic and international students. What You'll Learn: Develop and implement a promotion plan that includes: web-based marketing and consideration of audio-visual branding. Explore audio-visual branding. Create a realistic business plan for a creative arts profession or company. Legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes. Engage in accounting practices for your business, including interpretation of financial statements. Source capital to support your business plans, such as crowdfunding and other methods to generate revenue. Project management tools, strategies and principles of marketing a creative product or service. Analyze industry-specific trends for decision making. Professional communications, contracts for creative arts, and sales and service presentations.

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